WHY ADVERTISE ON TRUCKS?
Outdoor advertising is communication with consumers when they are out and about. TRUCK ADVERTISING has all the benefits of your standard billboard advertising only with the added advantage of being mobile.
With today's marketing strategies being driven by the consumer, who is being exposed to more messages than ever before, It is important to make sure your consumer is not becoming sterile to the existing billboard advertising positions. Consumers will notice those things they have not seen before! For someone taking the same route to work every morning, a truck with graphics is more likely to grab their attention then the same billboard they have seen every day of their lives.
Outdoor is impact then awareness - it captures and produces measurable results. No other media can match the reach VS the investment.
TRUCK ADVERTISING PROVIDES:
- Constantly changing audience for a greater exposure across multiple demographics
- 12 hours-a-day, 5 - 7 day-a-week presence
- Reasonable price point against other advertising mediums
- Complimentary to your other television and radio media
- The ability to play on the moving media concept with your artwork
- A suitable time when your potential customers have the opportunity to think and record your message
CLIENTS USE TRUCK ADVERTISING FOR:
BRANDING
Think of the logistics companies that you know the names of yet you may have absolutely nothing to do with the industry. Names like Linefox, IPEX, Toll and many others have become household names because of two core reasons: 1. We spend a large portion of our time on this planet DRIVING, and 2) because these moving mega machines have such a large canvas that acts as the perfect place for a brand.
CALL TO ACTION
Targeting those individuals that have the time to interact with your product is a sure fire way of lowering your cost per client acquisition. This is the single most important part to a successful campaign and by communicating with those individuals you are giving your products and/or services the best chance in the market.
PERCEPTION OF COMMERCIAL SIZE
In the same way that some of the world’s best known companies have used ‘building naming rights’ to give the perception that they are a thriving force in a city, Truck advertising can be used by those who outsource all of their distribution and courier services to present as if it is their trucks on the road.
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